ALT text and images

If you add ALT text to an image which is not a link then the alt text is not indexed. On the other hand, ALT text added to linking images is indexed. If you have a linking image with anchor text and ALT text then both the anchor text and the ALT text are indexed.

Note :- that TITLE (as used in the body of an html page) and ACRONYM expansion text are not indexed. Adding loads of these, and alt text to unlinked images, makes the page larger and dilutes the good words and is bad for the search position result, but improves the page usefulness to the reader, particularly if they have images turned off. It seems you can't have it both ways.

To get images properly indexed, and this applies to interesting images that people might want to find, use the correct words immediately adjacent, either side of the image, and also use image file names like keyword.jpg. A gif image of the words "Home page", but with the alt text "keyword1 keyword2" is a good way to repoint people to your home page without using the anchor text words "home page".


Rashmi Longia
travel

Web Design